Adventure Travel Includes More Immersive Experiences, Cultural Encounters

Adventure Travel Includes More Immersive Experiences, Cultural Encounters


The Adventure Travel Trade Association (ATTA) launched its Industry Snapshot Report.

The yearly report is a collection of information arising from a study of experience travel market operators on subjects such as locations, activities and market organisation practices and is broken down into the Adventure Travel Trends Snapshot and Adventure Travel Financial Snapshot.

Research reveals that, while tourists continue to look for an adrenaline rush and like to be spoiled while on vacation, immersive experiences and cultural encounters are significantly chosen.

Adventure travel business kept in mind that tourists are inspired mainly by “brand-new experiences” which they desire “to travel like a regional.”

In addition, customers are more inspired by cultural encounters than wellness objectives or participating in “experience travel as a status sign.”

“Our report exposes findings that line up with a few of the present tourist habits patterns we are seeing in more comprehensive context. As the modern individual looks for various chances for individual development, how they pick to travel is affected too,” stated Milena Nikolova, the ATTA’s director of understanding and Adventure EDU.

The Industry Snapshot Report likewise exposed other essential findings:

–Top experience activities are treking, biking, safaris, cooking activities and wellness-focused activities.

–Custom schedules stay in high customer need.

–Outbound experience trip operators report the following areas experienced considerably increased customer interest in the previous year: Scandinavia, South America, Northern and Southern Africa and the Middle East.

–Forty- 3 percent of experience travel trip operators’ customers are in between the ages of 51 and 70.

–The typical age of the experience tourist is 49 years of ages.

–The typical expense daily of a trip in North America in 2018 was $439

In- depth analysis of the experience travel market is readily available in the Adventure Travel Trends Snapshot and Adventure Travel Financial Snapshot, which are readily available for download from the ATTA for $99

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